Where to Find Public Relations and Marketing Jobs Online
In most online job searches, there is a tendency for job seekers to start with broad search terms and then narrow results to match their locations, skills and experience. With the number of career opportunities posted online today, this process can be time-consuming.
Great marketing and PR job opportunities are often found on non-traditional sites and those without the ranking power of job boards like Monster and CareerBuilder. The advantage to these sites is that they are industry-specific and offer regional opportunities for career seekers to meet and network with potential employers.
Professional Marketing Associations
The American Marketing Association is North America's largest marketing association, with chapters across the United States and Canada. Job seekers have the option of searching for jobs by category or location.
The International Association of Business Communicators is a 40-year-old organization with chapters worldwide. It offers an accreditation program for experienced professionals to formalize their knowledge and improve eligibility for employment. Postings include entry level, mid-career and executive positions.
Access to the IABC job board is free and most postings are U.S.-based. International regional chapters also post job opportunities; payment of a membership fee may be required to access these postings.
The Public Relations Society of America was established more than 60 years ago and is the world's largest organization of PR professionals. The PRSA job centre offers discounts on job postings to non-profits, healthcare agencies, government and state agencies and PR agencies. Experienced PRSA members can also apply for accreditation to increase their competitive advantage over non-accredited job seekers.
Online Networking Sites
LinkedIn is one of the fastest-growing sites for online networking, career exploration and job postings. According to an online article by Fortune, more than 60 million users have logged on to LinkedIn to create profiles, upload resumes and find professional contacts they know. Included in LinkedIn job search results are the names of people who have posted job descriptions along with information telling job seekers if they are linked to these individuals directly or indirectly.
Twitter is becoming a hot spot for job postings by Fortune 500 companies. TwitJobSearch offers a mobile application for subscribers to keep track of job postings on Twitter. Using keywords, users can filter postings by category. In the 30 days leading up to the time this article was published, nearly 600,000 job postings were available through the site.
Targeting job searches can sometimes help simplify the process and save time spent weeding through postings on major search engines. Most career advisors will agree that the majority of jobs are filled without ever being advertised. Networking is paramount to rising above the hundreds of anonymous online applicants trying to win the attention of recruiters and employers. Serious job hunters should never limit their career searches to online advertisements only.
